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Cookie Policy
Last updated: February 2026
This cookie policy explains how Age Back Co. B.V. ("we", "us" or "our") uses cookies and similar technologies when you visit our website at ageback.co. It describes what these technologies are, why we use them, and your rights to control their use.
What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better browsing experience and supply information to website owners.
Similar technologies include local storage, which allows websites to store data locally within your browser. We use both cookies and local storage, and this policy covers all of these technologies.
How We Use Cookies
We use cookies and similar technologies for the following purposes:
- Essential functionality — to remember your cookie consent choice so we respect your preferences on every visit.
- Analytics & performance — to understand how visitors navigate our site, which pages are most popular and how we can improve the user experience. We use Google Analytics for this purpose.
- Tag management — to efficiently manage the loading of analytics and marketing scripts through Google Tag Manager.
- Marketing & advertising — to measure the effectiveness of our advertising campaigns on platforms such as Google Ads and Meta (Facebook/Instagram), and to attribute conversions to specific ads.
Cookies We Use
Below is a detailed list of the cookies and similar technologies used on our website, grouped by category.
Essential
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| cookie-consent | Age Back Co. | Stores your cookie consent preferences so the banner is not shown again. | Persistent |
Analytics
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics | Measures how visitors interact with the website, tracking page views, session duration and navigation paths to help us improve site performance. | 2 years |
| _gid | Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier. | 24 hours |
| _gat | Google Analytics | Throttles the request rate to Google Analytics on high-traffic sites. | 1 minute |
Tag Management
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Tag Manager | Used by Google Tag Manager (GTM-KXPD83GH) to manage the loading of third-party analytics and marketing scripts. | 90 days |
Marketing & Advertising
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Placed by Meta to deliver advertisements and measure their effectiveness. Used for attribution when you interact with our ads on Facebook or Instagram. | 90 days |
| _fbc | Meta (Facebook) | Stores the last Facebook click identifier to attribute conversions back to specific ad clicks. | 90 days |
| fr | Meta (Facebook) | Used by Facebook to deliver personalised advertising content and measure ad relevance. | 90 days |
| _gcl_aw | Google Ads | Stores Google Ads click information to attribute website conversions to specific ad campaigns. | 90 days |
| test_cookie | Google (DoubleClick) | Used to check whether the browser supports cookies. | 15 minutes |
| IDE | Google (DoubleClick) | Used by Google DoubleClick to register and report website visitor actions after viewing or clicking an ad, enabling measurement of ad effectiveness. | 1 year |
Server-Side Tracking
In addition to browser-based cookies, we use the Meta Conversions API (CAPI) to send certain event data (such as form submissions) directly from our server to Meta. This server-side tracking helps us accurately measure campaign performance while reducing reliance on browser-based cookies. Personal data such as email addresses is hashed before being transmitted and is handled in accordance with our Privacy Policy.
Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control the use of these cookies and recommend reviewing the privacy policies of the respective third parties:
Managing Cookies
When you first visit our site, a cookie banner allows you to accept or reject non-essential cookies. You can also manage cookies at any time through your browser settings. Most browsers allow you to:
- View what cookies are stored and delete them individually.
- Block third-party cookies.
- Block cookies from specific sites.
- Block all cookies from being set.
- Delete all cookies when you close your browser.
Please note that blocking all cookies may affect the functionality of this and many other websites.
Changes to This Policy
We may update this cookie policy from time to time to reflect changes in the cookies we use or for other operational, legal or regulatory reasons. We encourage you to revisit this page periodically to stay informed.
Contact Us
If you have questions about our use of cookies or this policy, please contact us at privacy@ageback.co